THE VOICE OF EXPERIENCE
A DOCUMENTARY ABOUT THE ANCIENT TRADITION OF THE SOBAS IN ANGOLA
This documentary shows the deep roots of Angola and its ancestral community leaders: the Soba’s. They lead their communities by using the experience and knowledge passed over generations. It’s an immersion into the heart of
a country where traditions blend with the future. A tribute from Standard Bank to the Angolan Sobas.
This campaign, with the signature "Listen to the voice of experience", aims to associate the values of these central figures in Angolan society with the main values of Standard Bank: a bank with more than 150 years, present in more than 20 countries, leader in the continent African.
This campaign, with the signature "Listen to the voice of experience", aims to associate the values of these central figures in Angolan society with the main values of Standard Bank: a bank with more than 150 years, present in more than 20 countries, leader in the continent African.
Agency: BORN, Lisbon, Portugal
Creative Directors: Artur Carvalho, Marco Pulido
Art Direction: João Martins
POS Production: Pedro Gomes
Copywriting: Gonçalo Loureiro, Marco Pulido
Account: Filipa Ribeiro
Production Company: Geração 80
Director: Sérgio Afonso
Producer: Tchiloia Lara
DoP: Ery Claver
